The Art of Closing Sales Online: 101
There is a research which states that it takes basically 5 to 7 times of follow-ups with a potential customer before a sale is closed online. If you have just a page which pitches your product, it will not be good enough.
So how do you actually follow up with your potential customers online? Usually, what most people do is to get their potential customers to fill in their personal information like full name and email address first
If you do not capture your potential customers’ information, when they do not buy on their first visit to your sale page, you may lose the chance to contact them anymore in the future.
So do not pitch your product right away. Tell your customers that you have some free information or reports for them, but they will need to fill in their personal information to access or download them.
In this way, if your potential customers are interested, they will be willing to give you their personal information as long as you guaranteed their privacy.
As you can see, it will be extremely important to get their email addresses so that you can fulfill the research statistic of 5 to 7 follow ups before a sale is closed online.
It is ok if they are not interested in a particular product that you are selling to them at the moment. You can always sell them other products in the future, as long as you can contact them.
You can also further segment your mailing list into 2 groups. The first group is “Potential Buyers”. The second group is “People who have already bought something from you”.
The first group consists of your existing customers where repeat sales are highly possible. As for the second group, you will know that you will have to persuade them more in order for them to buy from you.
In this way, you can send 2 types of emails to target the 2 different groups so as to achieve the best targeted results.
About Author
The author is the co-founder of HomeBizGears.com
HomeBizGears.com strives to provide the resources and gears for you to start YOUR Internet Business.
HomeBizGears.com is also the publisher of the e-book “Your Perfect Guide to Start Internet Business”.
Do visit http://www.homebizgears.com for more information.
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Cheow Yu Yuan,
Co-Founder HomeBizGears.com
Source: ArticleTrader.com