How Anyone Can Get a #1 Ranking on Google Without Paying A Dime
Learn Some Powerful Web Traffic Creation & Conversion Techniques!
In this lesson you will learn:
• The most powerful & underutilized
traffic creation method
• How anyone can get a #1 ranking on Google
• What is better than getting a #1
ranking on Google
• Why not to pay an "expert" & how to avoid the most common traffic creation scam.
Here it is short and sweet- they key to getting a #1 search engine rank is …..your keywords.
That's it.
Hold on for a minute…. This is not the panacea that you think it is.
Here is the real story - there are good keywords and there are bad keywords. Good keywords get a lot of traffic and bad keywords don't.
Anyone can get a #1 rank for a bad keyword - in fact you probably have one and don't even know it.
Unfortunately, there are "experts" out their charging a lot of money and promising that they will get you a #1 ranking. You pay them and get a #1 ranking - but it is for a bad keyword. I don’t call them "experts" - I call them criminals. They are no better than any common pick-pocket or bank robber.
They take your money - and give you nothing of value in return.
So, how do you get a # 1 rank for a good keyword ….well….. that is a lot of hard work….and takes many months….and if you hire someone it will cost a lot of money.
But there are 2 reasons why you should not give up:
1) You don't have to be #1 you only have to be in the top 10
2) It's not black or white - good or bad. You can make a lot of money online with what I call "better" keywords
TOP 10?
That's right - you don’t have to be #1 for a good keyword - in fact some studies have found that the #2 & #3 search results are clicked on more than the #1. As long as you are on the first page for a good keyword, that is all you need. Now, don’t get me wrong - getting in the top 10 is not
a piece of cake - but it is much more attainable than the #1 position.
BETTER KEYWORDS?
If "bad keywords" get no traffic and "good keywords" get a lot of traffic - then what is a "better keyword" and how is it better than a keyword that gets lots of traffic?
Well, you see all web traffic is not created equal. There is "Random Traffic" and there is "Targeted Traf'fic". Good keywords get a lot of "random traffic" and better keywords get a steady flow of "Targeted Traffic".
For example, say you sell Digital Video Cameras. The keyword "Digital Cameras" is one of the most popular keywords on the Internet. If you could get a top 10 ranking for "Digital Cameras" - that would be good - so Digital Cameras is a good keyword.
But, a quick search reveals that there already are 1,285,550 other websites about "Digital Cameras". It will be very hard to get a top 10 ranking - not impossible - but very, very hard. Also, the topic of "Digital Cameras" is very broad. This means that much of the traffic will not want to buy a Digital Video Camera. We call that "Random Traffic".
But, watch what happens when you make your keyword more specific. If you instead target the keyword, "Sony Digital Video Camera", you will only be competing with 519 other sites. You will still need to do some work
for a top 10 ranking - but it is a lot easier to compete with 519 sites than
1,285,550 sites.
Also, people searching for the very specific term "Sony Digital Video Camera" are more likely to buy from you than someone who searched for just the term "Digital Camera".
Therefore, "Sony Digital Video Camera" is a better keyword than "Digital Camera". It does not get as much traffic - but it will be much easier to get a top 10 ranking for - and the traffic that it does get will be "Targeted Traf'fic". They will be much more likely to purchase from you.
How do I find better keywords?
Glad you asked. Finding better keywords is the starting point to any traffic creation method. It does not matter how you are creating traffic, before you do anything else - you need to know what are the "better keywords" for your product or service.
A fundamental business & marketing concept is that people buy based on how they feel and what they want - not based on the features of your
product. You need to be thinking about benefits & about emotions - not product specifications. To find better keywords you combine this concept with some very useful tools - and the result is a whole dictionary of "better keywords" specifically about your product.
What's that you say…you don’t have a product yet? No problem. You can use the same principle & the same tools to find a topic that people are very passionate about. Then with a little research, you can quickly & easily create a product that is virtually guaranteed to sell.
Ok, but once you do have a product how do you find "better keywords"?
Here is the process:
1) Think about your customers and why they buy your product. What emotions & wants are they filling?
2) Create a short list of 10-20 emotion packed terms based on those wants & desires.
3) Generate more terms with a Research tool from:
http://www.Trafficology.com/research/
4) Get a list of 100-200 Terms
5) Narrow down the keywords to the top 20-30 based on traffic & competition. You are looking for the keywords that have the most number
of searches, but the least number of other sites using the same keyword.
Those last 20-30 are what I call "better keywords".
Sounds complicated? Well, trust me - its not. In fact, it is very, simple.
In the Trafficology newsletter I show an examples of how this is done. A
step-by-step case study of how I found "better keywords" for a real-life company. I go through the whole process, and you see just how easy it really is. Also, In future issues we will cover how to use the exact same technique to find a new target market for a product you haven't even
created yet.
That’s not all, there is a lot more to cover about "better keywords". Once you have some experience we will show you how to find the terms that your competition is using - and how to improve them. We will show you how to find the most common misspelling of terms that relate to your product. We will show you how to find many terms that you never would have thought of on your own, and we will cover several other advanced keyword topics that you don’t want to miss.
"I've got my keywords. Now what?"
I bet you are thinking about Search Engines. Now that you have done your research, you want to know how to optimize your website and get a top 10 search engine ranking for these "better keywords".
STOP! First, ask your self this key question… Will people buy my product with these keywords?
Now we know that people are searching for these "better keywords". We also know that we will have more qualified visitors with these "better keywords", but that is not enough. Search Engine Optimization is a long and expensive process. Before you commit your time & money - you need to make sure that the traffic from these keywords WILL buy your product or service.
I have seen it time and time again. People have these "better keywords". They spend months optimizing their website. They get tons of quality traffic - but no one buys anything - zip-zilch-nada - nothing.
There are many reasons why this occurs and it generally falls into the conversion category. But, if you have even a halfway decent website - even a basic website with just a picture of your product and an order
button - you will get some sales because you have the right keywords.
The point of getting the right keywords is to draw people to your site who already want your product and are ready to buy. No matter how bad your site is at converting, at least a couple of these visitors will make a purchase - they already want what you are selling! If they don’t, then you
don’t have the right keywords.
You see, a long time ago all anyone cared about was getting traffic. They looked at it like it was a numbers game - if I get 1000 visitors I will get 5-10 sales. But people soon found out that the numbers just did not work anymore. You could get 1,000,000 visitors and not make a single
sale if you did not have the right keywords.
Again, you need to have "Targeted Traf'fic". That is, you need traffic that is looking to purchase your product or service.
What about "better keywords"?
Here is the deal with better keywords - they will get traffic from people who are interested in your product or service - that does not necessarily mean they will BUY your product or service.
For example - think about refrigerators. Say you sell refrigerators - you could have great keywords - heck you could be #1 on Google for the term refrigerators and never make a sale. Sure, you are getting targeted traf'fic. The people searching for the term refrigerators most likely want what you are selling - but how many of them are going to buy a refrigerator online?
Do you know? I don’t know - maybe a lot, or maybe none. But, I do know how to find out before I waste a lot of time & money optimizing my website.
The point is, not only do you need targeted traffic - but you also need targeted traffic that is ready, able & willing to purchase your product online. They must have want & desire, but more importantly, they must have the money and the ability to buy.
So how do I draw people who are ready, willing & able to purchase my product or service?
With "best keywords" of course!
Best keywords are the "better keywords" which draw the traffic to your site that will...dum-dum-dum-DUM...purchase!
Sure, you could optimize your site for the "better keywords" - but you will get the best return on your investment if you use only the "best keywords".
Here is how to find "Best Keywords":
1) Find a list of 20-30 "better keywords"
2) Open a Google AdWords campaign (cost $5)
3) Enter run a test campaign with your 20-30 "better keywords" (cost about $20-$30)
4) Use the Google AdWords control panel to identify which keywords draw paying customers.
The keywords that created sales are the "Best Keywords".
Now, don’t quote me on the prices - but it is fairly inexpensive. Also, remember you are making money from the sales, so you should at least break even - if not make a good profit.
The experts can't agree on a number for sufficient sample data, but it is generally accepted in scientific circles that you will need at least 30 visitors to make a determination about each keyword (with 95% certainty). I personally like to get 100 visitors per keyword. Once you have 100 visits from a keyword - if you have no sales, then you will need to seriously
consider not using that keyword.
After going through this process you will identify the exact keywords to use that draw visitors who are ready, willing & able to purchase your product or service. You have found the "best keywords" for your customers.
Want more info on how to run a Google AdWords Campaign? Check out the Trafficology Newsletter where we will discuss the step-by-step process to set-up and run a successful Google AdWords campaign.
OK, I have found my "Best Keywords" - Now can I start my Search Engine Optimization? Nope. That's right - the answer is N-O!
Remember - even though we have the "best keywords", Search Engine optimization takes a long time - at least 30-60 days. Don't you want to m'ake money today? W'hy wait 30-60 days?
Look - here it is plain & simple. If you have the right key words, then Pay-Per-Click Advertising is like having your very own cash machine. You have already done all the work researching and testing keywords. You know exactly which keywords m'ake money and which do not.
So this is what you do.
1) See how much you paid Google for the "best keywords"
2) Count how many AdWords sales you had from you "best keywords"
Then use this formula: $'s for "Best Keywords" / # of sales = Cost for 1 sale Now, calculate how much profit you make on 1 sale.
If the amount of profit you make on 1 sale is more than the cost for 1 sale - you have found your own Internet money- making machine.
Here is an example.
Say you paid Google 30 dollars for your "best keywords" and made 10 sales.
$30 / 10 sales = $3 per sale
So it cost you $3 for each sale of your product.
Now calculate how much profit you make on each sale. Let's say that you make $10 profit per sale.
Since you paid $3 per sale to make $10 per sale, you take home $7 per sale. You have your own cash machine!
Now $7 is nothing to get excited about. But if you take a moment to think about it, you will soon realize that this is a scientific formula for the creation of profits. Enough profits turn into wealth.
If you find the "best keywords" that give you back more than you spend - why not just put more money into it and get more money out.
For, example:
What happens if you spend $300 on AdWords?
IF - and I mean ….IF you did your test correctly - then you will have similar
results as the $30 you spent - but 10 times bigger So, your cost will be $300. You will make 100 sales and $1000 in profit for a total take home of $700.
Not only do you have "best keywords", but you also have some cash to help you with your Search Engine Optimization.
Now are you seeing the power of the science called Trafficology? Do you understand why science is important to your website?
This concept is called scalability; the idea of increasing everything in equal
proportions. Theoretically, you could spend $300,000 to make $1,000,00'0 in profit and take home $700,000 - I don’t know anyone who would turn down that kind of return.
Unfortunately, AdWords is not totally scaleable. Once other people see how much money you are making, they will drive your PPC costs up, and your profits down. Plus, you can't buy traffic that does not exist. You
might be able to find $300 worth of traffic and make $700, but it is not
very likely that you can actually find $300,000 in traffic - not impossible,
just not very likely.
"But, I don’t have $300 to start with." Ok, but you do still have the $7 you
made from before right!
Let me introduce you to the idea of compounding - yes, we have all heard
about this before. And we have all dreamed about compounding before - but with the right keywords, compounding is actually a reality.
If your AdWords cost per sale is $3 and your profit per sale is $10, then here is what you do:
1) Spend your $7 on AdWords to get 2 sales and m'ake $20 in profit; take home 13 dollars.
2) Spend your $13 on AdWords to get 4 sales and m'ake $40 in profit; take home 27 dollars.
3) Spend your $27 on AdWords to get 9 sales and m'ake $90 in profit; take home 63 dollars.
4) Spend your $63 on AdWords to get 21 sales and m'ake $210 in profit;
take home 147 dollars.
5) Spend your $147 on AdWords to get 49 sales and m'ake $490 in profit;
take home 343 dollars.
6) Spend your $343 on AdWords to get 114 sales and m'ake $1140 in profit; take home 797 dollars.
Get the idea? If you take your money and reinvest it, it will grow. And, this process is fast - not years, days. That’s right. DAYS!
IF you are making a profit of $10 per sale and, IF you find the right keywords that only cost you $3 per sale, THEN you can take $7 and m'ake $797 in a few short days.
That is the power of Google AdWords and that is how to use Web Traffic Science to achieve success - bet you never thought science could be so profitable.
Now, again - first you have to find the right keywords. Second, there is a lot to know to m'ake your AdWords campaign work right - plus you have to have a product that your are making a profit from. But, if you take a little bit of time to find the best keywords and use a little science - you can make some good money using PPC.
About Author
To learn more about Mark Flavin and get more traffic tips, visit his website today.
http://nicetodobusiness.com/freetraffictips2.htm
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